Adhering to technological innovation to build brand development opportunities | Foshan City Automobile Industry Development Seminar successfully completed-Guangdong Meirun New Material Technology Co., Ltd.

Guangdong Meirun New Material Technology Co., Ltd.

Adhering to technological innovation to build brand development opportunities | Foshan City Automobile Industry Development Seminar successfully completed

2020-10-09

Foshan Automotive Industry Development Symposium Successfully Completed

FBC· Automotive Symposium

On the afternoon of September 23, the automotive symposium "Adhering to Technological Innovation to Build Brand Development Opportunities" was successfully held at the Nanhai Qiaoshan Cultural Center. This symposium was guided by the People's Government of Nanhai District, Foshan City, hosted by the Economic Promotion Bureau of Nanhai District, Foshan City, and undertaken by the Foshan Automotive Industry Association and the Nanhai District Automotive Industry Association, Foshan City. More than 200 people attended the meeting, including heads of automotive industry enterprises, technical experts, and relevant industry authorities.

The symposium emerged as needed

To provide advice and suggestions for the transformation and upgrading of the automotive industry

From the recent 5 years of China's automobile production and sales data, affected by multiple factors such as increasing downward pressure on the macroeconomic situation, slowing growth in residents' income, and changes in automobile consumption concepts, the era of rapid growth of automobiles in China has basically ended, and the Chinese automobile market has experienced a "cold winter" since 2018.

In the first half of 2020, under the impact of the epidemic, the automotive industry was the first to be hit and suffered another "heavy blow." Under such a severe situation, how to make technology a market development opportunity and how the market can give wings to technology are one of the important issues facing the automotive industry. This symposium closely follows the practice of R&D and marketing, explores the relationship between technology brands and market marketing, focuses on technology brand marketing, builds the differentiated competitiveness of enterprises and brands, and provides advice and suggestions for the transformation and upgrading of the automotive industry.

Foshan's First Automotive Technology Brand Symposium Receives Praise

Focus on technology brands and marketing

At the meeting, Li Shudong, Deputy Director of the Nanhai District Committee Office of Foshan City, spoke highly of the symposium. Li Shudong stated that various data show that the automotive industry is currently undergoing a transformation and upgrading from quantity to quality. This symposium is very timely, building development opportunities through technological innovation, and coordinating and linking in promoting lightweight and intelligent technologies for automobiles.

On the one hand, enterprises can use technological research and development, industrial ecosystem cultivation, and strengthening and supplementing the chain as the core, synchronizing policy guidance, and simultaneously promoting through testing and demonstration and public service platform construction. On the other hand, they can coordinate and link in areas such as policies and regulations, standards and specifications, and science popularization education to jointly promote the coordinated development of the automotive industry.

FAW Zhang Shuo, general manager of FAW-Volkswagen Automobile Co., Ltd. Foshan Branch, said that 2020 is the decisive year for building a moderately prosperous society, the closing year of the "13th Five-Year Plan," the planning year for the "14th Five-Year Plan," and also a year in which the COVID-19 epidemic triggered major changes in the international market. The symposium held during this special period can help Foshan automobile and auto parts enterprises closely follow the key tasks of lightweight and intelligent automobiles in the "14th Five-Year Plan," grasp the core content, enhance brand competitiveness, and meet the overall strategic height.

Multiple automotive bigwigs share their insights on-site

Together to a feast of ideas

"Adhering to Technological Innovation to Build Brand Development Opportunities"

The automotive symposium discussed the following 3 themes

A brief analysis of software-driven automobiles

Application exploration in the field of lightweight and intelligent automotive technology

How technology brands communicate and interact with current consumer trends

The main automotive bigwigs in attendance include: Mao Yongle, FAW-Volkswagen Automobile Co., Ltd. Foshan Branch; Wang Zhenyu, Minister of the Technology Center, GAC New Energy Automobile Co., Ltd.; Liu Jianguo, Minister of the Product Technology Department, Technology Center, GAC Passenger Car Co., Ltd. The meeting also invited Liao Duanbiao, general manager of Guangdong Jianmei Auto Parts Manufacturing Co., Ltd., to share his experience on "Jianmei Aluminum Materials in the Synchronous Development Practice of Automotive Lightweighting," and Chen Zhengyang, Minister of Technology and Quality, Foshan Xingyu Auto Lamp Co., Ltd., to share his experience on "How to Build Your Own Technology Brand."

Finally, an interactive exchange session was held at the symposium, with a lively atmosphere. Some participating enterprises expressed their views on the relationship between technology brands and market marketing. Guests also exchanged ideas on-site.

This symposium brought together experts in the field of technology and elites in the field of marketing to conduct research together, representing a direct dialogue between R&D thinking and market concepts. As the organizer of this symposium and the bridge between government departments and enterprises, the Foshan Automotive Industry Association and the Nanhai District Automotive Industry Association, Foshan City, participated in the event with a dual identity, joining forces with government departments and leading enterprises to perfectly integrate the advantages of industry resources, technological advantages, and marketing experience, solving industry pain points and helping the development of our city's automotive industry.